The recent discussion with my friend about what constitutes a fantasy book (as opposed to some other genre) reminded me of Todorov's book The Fantastic. It's been some years since I read it, but it has stayed with me.
It is a very structure-oriented book, which I liked. I think, in fact, that structuralism offers something very useful to genre studies. In many ways, I suppose, the two are intertwined.
It's interesting to think about. And, if you are looking for good studies of the genre, don't overlook Todorov.
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